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Winston-Salem, referred to by locals as just Winston, is a region with an upward trajectory that still maintains its Southern roots. But while the city is traditionally Southern in its friendliness, it has an international feel. The metro area celebrates its diversity during an array of festivals and through a variety of cuisines. You'll find restaurants serving everything from traditional North Carolina barbecue to Indian curries and Greek pastries. Unlike many of North Carolina's other larger metro areas, like Charlotte, Raleigh and Durham, Winston has not seen a huge population boom over the years. In fact, since 2000, the population has only increased by about 40,000 people. This slow-and-steady growth has preserved the region's small-town feel while allowing for improvements like repurposing the old textile and tobacco factories into loft apartment spaces. Due to the heavy interest in residential and corporate development, the region has become a fertile land for entrepreneurs and small businesses.